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A Wake Up Call To Always Remember

 by: Karin Manning

I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business.

The first was full of expletives that aren�t worth repeating. The second I shall remember always. It affected me so much that I felt compelled to write this article and share my story with you.

I received an email from a woman who had been receiving follow ups regarding an affiliate program I belong to. This would have been about the twentieth follow up. I have removal instructions at the end of every email, however, it never ceases to surprise me the number of people who don�t remove themselves from the follow up and then abuse me because they are still receiving them. However, that is by the by.

Instead of abuse I got a story. For some reason this woman had written to me to tell me exactly why she can�t take up my offer at this time, though she had read every single email and told me she will keep my details for future reference.

I am honoured that she shared her story with me, though I don�t know how deserving I was of hearing it.

Words cannot express how I felt after reading her story. And it made me realise that the ultimate goal is not the sale. The ultimate goal is to realise that every email address we follow up with belongs to a real person. A person with disappointments in their lives, with tragedies to deal with, a person who has absolutely nothing to give at this time to anything other than their own personal lives.

I mean, who am I to ask for more than this person is able to give?

Am I important in the scheme of things when a family has to deal with suicide in their immediate family?

Do I have any right to say anything at all when a woman is dealing with the trial of her brother�s murderers in two weeks?

What in God�s name could I say? What could I possibly offer a woman going through these kind of personal tragedies � a fr** product, a subscription to my newsletter, an inbox filled with unnecessary products for the next 30 days?

I have no right to offer this woman anything business-wise at all. However, personally I sent her an email telling her I have removed her from my list and then spent the rest of the email sending her every blessing I could possibly imagine, wishing her and her family God by their side through this journey I can�t imagine ever taking.

When I pressed send I realised how focused we must remain on the fact that we, as individuals, are all following our own paths and all going through our own trials and tribulations. Every email is attached to a human being, just as every website is attached to a human business owner.

Sometimes it is important to remember that the bottom line is �the sale� is not the bottom line.

About The Author

Copyright 2003. All Rights Reserved. Karin Manning. Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com/earnprofitsmonthly and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & fr** gifts.

karin@reprintrights4u.com

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Catch The Cash On The Net…In More Ways Than One

 by: Tony Scarvaci

Thousands of dollars in commission? Does the idea sound too good to be true? Well, it’s what people like you and me are earning these days. Thanks to the Internet. Couple of years ago, you’d probably think its gab. But if you have been online lately, you’d have come across hundreds of thousands who have earned millions on the Internet. And it’s not too difficult either. Common people like us have gone from rags to riches by using the medium to the maximum potential. If you are thinking its too late for you to start, then NO! it’s never too late to start. Although the potential of this medium is only burgeoning day by day, there are millions across the globe who have learnt the secrets of making money on the Internet. So if you have to do it, the right time is NOW.

There are various ways to break free from the shackles of a 9 to 5 job. You can now earn from the comforts of your home office in simple ways. The major income providers are:

Selling your own service

If you don’t have a service already, the most difficult part is to develop one. Now what you can develop depends entirely on your skills and budget. If the budget is pretty tight, you can still fall back on your skills. Here are a few popular Internet services:

• Web/Graphics Design
  
  
  

• Copywriting
  
  
  

• Software Development
  
  
  

• Marketing Consultant
  
  
  

• Publicist
  
  
  

• Search Engine Optimization/Submissions
  
  
  

There are lots of people across the world, who are ready to pay for your services. All you have to do is advertise your service at the right place and see people flocking to you for support.

Selling your own product

Developing your own product to market on the Internet isn’t as difficult as you may think. Everybody is good at something. You don’t have to be a Rocket Scientist in order to create your own product. Maybe you have a special talent or some specialized knowledge. Use this knowledge to create a product.

Here are a few subjects to give you some ideas for creating a product

• Recipes
  
  
  

• Cooking
  
  
  

• Sewing Tips
  
  
  

• Gardening
  
  
  

• Canning
  
  
  

• Makeup and Skin Care
  
  
  

• Weight Loss
  
  
  

• Self Improvement
  
  
  

• Health and Fitness
  
  
  

• Child Development
  
  
  

• Teenagers
  
  
  

• Romance
  
  
  

• Dating
  
  
  

• Relationships
  
  
  

• Divorce
  
  
  

• Single Mothers
  
  
  

• Single Fathers
  
  
  

• Teenage Mothers
  
  
  

• Teenage Fathers
  
  
  

• Home Decorating
  
  
  

• Home Remodeling
  
  
  

• Home Maintenance
  
  
  

• Plumbing
  
  
  

• Carpentry
  
  
  

• Small Appliance Repair
  
  
  

• Home Buying
  
  
  

• Auto Mechanics
  
  
  

• Auto Buying
  
  
  

• Home Finances
  
  
  

• Home Business
  
  
  

• Computers
  
  
  

• Internet
  
  
  

Write a small book on the subject. Or, sell your knowledge to portals that need it. Of course, it’s quite a lot of hard work. But that shouldn’t deter you. Right?

Selling someone else's product/service

Also called as affiliate program, this is the easier way to earn cash on the net. Although it might not be as profitable as selling your own product/service, your marketing skills can surely do wonders. As an affiliate, you refer people or prospective buyers to the company you are affiliated to. When someone you referred buys, you get a commission. The catch lies in identifying a niche where you can be number 1 and selling products that are closely related to your niche.

Successful affiliate marketers have their own web sites, which they use effectively by generating ample traffic through innovative strategies. For more info on how you can make more money online, try browsing through these sites:

http://www.affiliatesdirectory.com

http://www.cj.com

If you're serious about making money on the Net, follow this link and download your copy of our "Internet X factor" and “Internet Marketing Prot�g� Program” It is by far the most resourceful Internet marketing tool - and it won't bust your budget. On top of that, it comes with an unconditional money-back guarantee so you can try it risk-free.

Selling advertising space

Once you have a web site that generates ample traffic, advertisers would pay you to display their banners on your site. This is probably one of the oldest and most hyped ways to make money. Although it might not be a great money making idea, it’s till worth a try.

Keep surfing…

If you are serious about building a huge enterprise on the net, this is not the right money making option. But if you want to make some extra bucks without investing any money or even extra time, then this is what you should be looking at. The best part of this money making option is that you don’t have to do anything extraordinary. You will be paid to surf the net, read emails, answering surveys, etc. The catch however is that you are bombarded with advertisements.

For more on this, type "getting paid to surf" into the search box at Google and hit "Enter". Take your pick.

Are these as simple? Of course they are. Only, you need to be in the business wholeheartedly and devote enough time to make it work. Even when you drive the new generation cars, the least you are expected is to gas it up, change gears, and push the accelerator. But that’s about it. A little concentration and you can join the exclusive club of Internet millionaires.

About The Author

The article is an initiative by the author to share useful information with readers to help them in their business endeavors on day-to-day basis. You may also own highly acclaimed, wide range of Website and Internet Marketing e-books exhibited at www.ethosmediasolutions.co.uk by the authors.

links@shopzoneservices.com

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Advertising Your Home Business on a Budget

 by: Stone Evans

When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point in the future, but they hope that day will be long down the road. For some, this utopian concept will come to fruition. But for the rest of us in the real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget.

Most people have a misconception about having to spend lots of money in order to advertise their home business. When you start out, you honestly will not have much money available for advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me share some of the lessons I have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising. If you jump in and start dumping tons of money in to advertising without first testing your advertising, you might find yourself broke and without sales at the end of the road. Most people who commit this error write off their failure on the home business they chose or the economy or any of a hundred other excuses. But, if they are unwilling to take responsibility for their mistake, they will never learn from their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise simultaneously in newspapers, radio and television, how will you know which advertising is bringing people to your cash register? You won't. All you will know that something might be working, but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they found you, my experience shows that fewer than 10% of the people ever will tell you anything --- and those people who do may not even get the facts straight! You cannot rely on your customers to tell you what advertising is working for your home business. You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio should you venture to drop big bucks in an advertising campaign. Even then, you should be careful to keep further measurements to determine how much the maximum advantage of an ad would be. Sometimes you might be able to reach ten times as many people, but depending on the kind of media and other factors, the additional exposure will only generate twice as many sales. Keep your eye attuned to situations like this to get the most from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising investment may actually cost you less money. When you are first starting out, whether you are running a home business or a business outside of your home, you need to be able to get people talking and thinking about your business.

If you are busy testing ads in media's such as the newspaper, magazines, radio, and television, you need to learn ways of promoting your business that do not require large cash expenditures. A few examples are:

• Word of Mouth
  
  
  

• Business Cards
  
  
  

• Press Releases
  
  
  

• Non-Primetime Ads on Radio and Television
  
  
  

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass the word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on the back of one of your business cards and the card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on the lookout for a good business story to fill the business news section of the newspaper.

Of course, the business editor understands the economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed in the form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at the beginning of the copy, and leave extra details towards the end.

You should always provide the reporter who gets the task a simple and easy way for him/her to contact you directly. Often the reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and television are on the overnight and non-primetime venues. These target times are not a total waste as they can easily keep the infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you have the basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.

About The Author

Stone Evans owns the Home Business Resource Directory where you can find everything you'll ever need to start, run and grow a home based business at: http://www.Home-Business.com

articles@home-business.com

 

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Ancient Warrior Secrets For The Modern Entrepreneur

 by: Hirini Reedy

The words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your market. Ready, aim, fire. You send an email! Everyday, military metaphors are projected across our computer screens. Guerrilla marketing. Market penetration. Global domination. Competitive intelligence and more. How do you approach your marketing, your business? At the end of the day, do you feel like you have been in battle? Suffering battle fatigue.

War is just metaphor for the application of force. By understanding the nature of war, you can apply this understanding to business. You can apply the principles of war with elegance or with crudeness. It is like knowing the difference between a charging gladiator and a meditating warrior-monk.

Here are some warrior secrets that have been derived from traditional Maori martial arts and modern military tactics. Adapt and apply some of these principles into your life and business.

1. The Power of Oneness.

When tracking and observing, you need to become one with your environment. The trees, the insects, the wildlife become your eyes and ears. The forest becomes part of your body. In order to reach this level of feeling, you need to become one with yourself. This power of oneness begins with the point of stillness. You need to slow down your thinking and relax into yourself. Slow down your thoughts so that you can sense your own body. Tense muscles. Nervous responses. Stressed breathing. Just slow down and take time out from your busy work environment. Spend an hour of slow thinking each day. Do nothing during this hour then move when you are ready. The modern entrepreneur is like a scout, silently observing then moving with swift, efficient actions.

2. Know Yourself.

Know your strengths and weaknesses. Sometimes it takes honesty to admit your own weaknesses. Your partner, your children or close friends can all be good mirrors. They reflect back both your good and ugly features. The ego of a mighty entrepreneur can be easily pricked by the honest opinion of his 4-year old daughter. Your results are also another good indication. What results are you getting? Look around you for 360 degree feedback. Put yourself in uncomfortable positions so that you can stretch and grow.

3. Know Your Enemy.

I said know your enemy, not kill your enemy. Sometimes your worst enemy can be yourself. Sometimes your enemy is called your competitor. Try this. Look at your competitors as potential allies. Study them. Think like them. Talk to them. Understand them. They very much want the same things in life as you do. Yet be like an iron fist wrapped in a velvet glove. Negotiate and operate from a position of strength and honour rather than weakness and deceit. The energy of your values and beliefs radiate out from you like a force-field. What energy are you sending out?

4. Think 3 Times Beyond Your Current Capability.

Some warrior races such as the Maori of New Zealand used to train so that one warrior was equal to three or more opponents. Their smallness in numbers was compensated for by the quality of the warriors. Find a way to leverage your current capability so that you achieve a 300 percent improvement in your results. You could be three times faster in delivering your product to the customer. Or your product could be three times more reliable. Why stop at a ratio of three? Perhaps you could achieve a 10, 20 times improvement ratio on your current capability.

5. Focussed Relaxation in High Stress Situations.

Stress is the number one cause of reduced work efficiency. When teaching martial arts I encourage people to consciously laugh when in high stress situations. This relaxes the body and allows natural reflexes to emerge. Imagine a bloodstained maniac running at you with an axe. Your body starts to tense up. Your mind panics. Now imagine the same axe maniac running straight into an invisible concrete wall three metres in front of you. He is completely knocked unconscious and thrown backwards onto the floor. You laugh. Now slow this moving image down, frame-by-frame. Bring the invisible concrete wall a little closer each time. Laugh as the maniac gets knocked out. Now speed up the frame sequence. Charging axe maniac. Bang! Knock out! Hahaha! Repeat several times. The concrete wall becomes a metaphor for the power of your focussed mind. The next stage is to learn and apply defensive shock-actions so that you have the equivalent physical impact of an invisible concrete wall. Use t!

his same mind process when encountering negative or hostile customers. Put up an invisible barrier to block their negative energy. Use laughter to disarm the tension. Be in control of your own mind and space.

Find ways to activate the warrior energy within you. Use it as a force for good. This is the challenge for the modern entrepreneur. To serve the common good while creating several successful businesses.

Copyright 2004 Hirini Reedy

About The Author

Hirini Reedy is a native author, poet, civil engineer, retired military officer, martial arts black belt, NLP master and internet entrepreneur. He shows people how to integrate ancient wisdom with modern success principles using SIMPLE TEACHINGS. Learn more at http://www.maori-secrets.com/?warrior

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Ashes to Ashes, Bytes to Bytes

 by: Kent E. Butler

She didn't have to die. She was young, she was beautiful, and, yes, she was exciting. Now she's gone, and it was all so unnecessary - so, so senseless!

Dare I say what he did to her? Do I "point the finger" at him? Someone has to, I guess. Actually, it was a case of what he didn't do. You see, she was a charming new website and he - well, he was an inexperienced owner who thought all he had to do was open a well-done website and the world would zero-in on her and make him scads of cash. He even called her "Carly Cash". The poor, misguided fool.

If only he had known, there are a great many things he could have done to save her, indeed to help her thrive and fulfill her exciting promise. He could have:

• used business cards to promote his website. Probably the cheapest, most effective form of dirtside advertising is an attractive business card. He could carry them everywhere (alright, smartie, not in the shower). Post them on supermarket, community and college bulletin boards. Drop one in the envelope when he pays a bill. Leave one, or more, at the video store, dentist's office, doctor's office, library, county jail - wherever. Maybe not the jail.
  
  
  
  
  

• issued a press release to the world. Huh? He could have sent a press release to his local media, after determining the names of the appropriate editors and news directors. He could go to his favorite search engine, enter "press release", and doubtless be amazed at the result. He'd need to remember it's not called the World Wide Web for nothing. Getting a press release published ten thousand miles away can do him just as much good as appearing in a local paper.
  
  
  
  
  

• placed classified ads in "advertiser magazines", for lack of something better to call them. In this part of the world we have the Pennysaver, which carries announcements of local events, community activities, concerts, that sort of thing. But primarily it is classified ads for everything from aardvark toys to zebra-striped jammies. And it's very popular - it's a garage sale in print and delivered by the postal service.
  
  
  
  
  

• arranged to appear as a guest on a radio talk show. Many AM stations are devoted to talk, he should know, because they don't carry music as well as FM stereo. Our wired, wired world is a popular talk topic and all he has to do is find our which stations, or show hosts, are so inclined. Interesting guests are always welcome (at some time or another).
  
  
  
  
  

  The same is true of local television talk shows like "AM Akron" or "Missoula in the Morning" (maybe not). He should be aware that no show host, or station, is going to allow a prolonged commercial for his website. He will need to be able to speak intelligently about some aspect of the web,answer questions from the host/ess and perhaps the audience as well. The idea is to help brand him, create interest, instill trust, and get in a plug or two.
  

  
  
  
  

• thought creatively about publicity and likely come up with his own ideas. Had he been in his right mind (home of creativity and intuition) and fired up his imagination, maybe "Carly" wouldn't have died. Here's hoping her successor has a rich, rewarding life, and perhaps little bytes of her own.
  
  
  

Copyright by Kent E. Butler

Butler Marketing Group

About The Author

Kent E. Butler has been in marketing, sales and training since shortly after the creation of language. If the above language has been helpful, he's happy. To make him really happy, visit http://www.ButlerMarketingGroup.com the One Stop Internet Shop (and great bizop) and acquire something useful.

 

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All About Links -- Interview With Link Building Expert , Bob Gladstein

 by: Julia Hyde

Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links?

Bob: There are a number of reasons to have links pointing to your site. But let�s start with the reason they were created in the first place. The original purpose of the Internet was to enable the sharing of information. For example, if a scholarly paper existed on a server at the University of California, and a professor at Oxford wanted to read it, the Internet made that instantly possible. Now, if the Oxford professor had a paper that referenced information from the UC paper, they could link directly to that other document rather than just quoting from it. So a hyperlink was intended as a way of connecting data, ideas, and references together. It�s like saying, �if you�d like further information on this topic, here�s a place to find it.�

When the Google search engine was created, its developers took this into account. And drew the conclusion that a link was an indication that the page being linked to was relevant to some particular subject-matter.

So that�s a rather long introduction to a short answer to your question. Web sites need links because they send traffic that�s already targeted to their subject matter to other sites, and because they help the search engines determine both their theme and what the web as a community deems their importance to be. Basically (although not absolutely), the more links that point to a page, the more relevant that page is determined to be. In addition, links are now considered the most reliable way (apart from paying) to get a site into the search engines in the first place.

While both Google and Yahoo allow you to submit a site to their index, it�s clear that the best way to get the search engines to pay attention to your site is to get a page that their spiders already know about to link to yours. The spiders then follow that link to your site, and add it to their index.

Julia: Thanks, Bob. But there are different types of links aren't there? Can you explain differences?

Bob: As we discussed in the previous question, there are text links from other sites. Some of these are reciprocal (that is, they link to you and you link back to them) and others are one-way (the owner of the other site decides, for whatever reason, to link to your site and doesn�t expect you to link back).There are also image links: banners, buttons, etc. These have the advantage of standing out visually from the rest of the page, but many people have become immune to the standard banner ad and just ignore them, because it�s assumed they�re just advertisements, and as such, not necessarily relevant to the page on which they appear.

Then there are directory listings, where a link to your site appears on a page containing links to numerous other sites in what the directory editor has determined to be your particular niche.

An important thing to consider regarding getting a link is the code behind it. If your primary concern is to send traffic to your site, this isn�t important. In that case, what you need to think about is whether the link is going to send the right people to you. But if you want the link to be recognized by the search engines and to contribute to your ranking in searches, you need the link to be in simple HTML, without JavaScript or other code that will hide the link from search engine spiders.

There are also links that won�t help you at all, or will put you in danger of losing your position on the search engines. Guestbook spam, the practice of going to a site�s guest book area and posting a message like �Nice site. Come visit mine, at�� will do you no good. The search engines know that such links carry no value, and just ignore them. The same is true for free-for-all links pages, on which you can immediately add a link to any site, without any editorial oversight.

Link farms are a far more dangerous subject. These are networks of sites that are heavily cross-linked and offer to link to you as long as you link back into the network, or host a page on your site that serves as a directory of sites that the link farm has linked to. The idea here is to abuse the power search engines give to links by exponentially increasing the number of links to your site, without regard for theme or value. You link into the farm, and you have hundreds, perhaps thousands of links pointing back to you. But the links are only there to increase link popularity. The sites on which the links reside are not intended to actually be viewed by people; they�re just intended to give search engine spiders the mistaken impression that your site is extraordinarily popular.

Julia: So, what's the best way to get legitimate and relevant sites to link to yours?

Bob: Before you can get a site to link to yours, you first have to find it. You need to do research on the subject-matter of your site by searching on the keywords you hope people will use to find it. The results of those searches will give you a list of sites that are already performing well for those keywords. You should then study those sites, so that you can write to the webmaster and request a link in such a way that demonstrates that you understand the purpose of their site. And give reasons as to why you think their audience will find your site of interest.

You can buy links from sites as well, sometimes on a single page, and sometimes all across the site. These are just like any other form of advertising. So before you part with your money you need to determine if they�re worth the purchase price by deciding if they�ll send you enough of the right traffic. That�s why sites that offer the opportunity to buy links will make claims about how much traffic they get and how their audience is made up of �decision makers.�

Finally, there are directories, which normally require you to drill down to find the most relevant category for your listing. You can then (depending on the directory) either contact them with your information, or fill out a form on the directory itself and request a listing.

Julia: What would you say to Web site owners who are reluctant to use links because they think it will take people away from their site?

Bob: For one thing, a Web site without any off-site links is a dead end, and there is some evidence to suggest that search engines view sites that don�t link out as being less valuable.

Unless you�re willing to pay, you may have a hard time convincing people to link to you if you�re not planning on linking back to them. But it�s still possible, especially if you�ve got content that�s so good people will want to link to you anyway, but it�s definitely harder to get one-way links than reciprocal ones. I�m not suggesting that people link directly to their competitors. The idea is to link to sites that complement the content that you�re providing. By doing so, you�re contributing to the impression that your site is an authority on your theme: not only do you have great information, but you have links to other sources of information. That�s another reason for people to come back to your site more often. And if you�re still worried about sending people away from your site and never seeing them again, you can set your off-site links to open in a new window, by adding target=�_blank� to the code for the link. If you do this, however, it�s a good idea for usability purposes to let people know that the link will open in a new window. Otherwise, people who have their browser windows maximized may not realize what�s happened, and should they try to get back to your site by hitting their back button they�re likely to be confused when it fails to take them anywhere.

Julia: We often hear the term "Anchor text". Can your explain what this means and why it's important?

Bob: Anchor text is the part of a text link that�s visible on the page. On a Web page, that would look like this: Search Engine Marketing and Copywriting Services. �Search Engine Marketing and Copywriting Services� is the anchor text. What�s important about it is that it tells both the user and the search engine spider what the page the link points to is about. In a search engine optimization project, getting links to your site that use your keywords in the anchor text helps to get your page to rank higher for those keywords. That�s why it�s important to have something other than �click here� as anchor text.The power of anchor text can be seen by the example of the practice of �Googlebombing,� in which numerous sites will link to a particular page using the same anchor text. If enough sites do it, Google will rank that page at the top of its listings for searches on that text. George W. Bush� biography page on the site of the White House is still number one in Google for the query �miserable failure� about half a year after that particular Googlebomb was created. Whether or not you personally agree that those words do a good job of describing Mr. Bush, Google accepts what it sees as the opinion of the general online community. If enough pages tell Google that miserable failure George W. Bush, then as far as Google is concerned, it must be true.

Julia: Another thing we hear a lot about is Pagerank��a tool webmasters often use to determine whether a site is worth linking to or not. What does this mean?

Bob: PageRank (not to be confused with �page rank�) is a part of Google�s algorithm for ranking pages. There are numerous theories as to how it�s calculated, but only Google knows for certain. In any case, that�s not important to this discussion. What matters is that PageRank is a measure of the value of a page based on the links pointing to it, the value of the pages on which those links reside,and the number of other links that are on those pages. It�s strictly numerical, and has absolutely nothing to do with relevance or value to the reader. In other words, if I have a page about Shakespeare, and I link to two pages, one about Shakespeare, and the other about the care and feeding of parakeets, the same amount of PageRank will be passed to both of those pages. The fact that one of those pages is about the same subject as my page does not enter into the calculation.

You can see an estimation of the PageRank of a given page if you have the Google toolbar installed. But it�s important to keep in mind that PageRank is not everything, nor is it the most important thing. It�s one of many factors Google takes into account when it ranks pages for queries, and it�s not at all uncommon to see that a site that ranks on the top of a SERP (search engine results page) has a lower PageRank than the pages below it on the SERP.

One of the reasons people believe that PageRank is important is that if you do a backlink check in Google by typing �link:www.site.com� in the search box, you�ll generally (but not absolutely) only see pages that link to the URL in question and have a PageRank of 4/10 or higher. People have taken this to mean that a link from a page with a lower PR doesn�t count, and that simply isn�t true. It�s true that, all other things being equal, the higher the PR of a page linking to yours, the more PR it�s going to pass to your page, but as I said, PR is just one aspect of Google�s algorithm, and every link apart from the troublesome ones we spoke of earlier has some value.

It�s also worth keeping in mind that a page that shows a PR of 2/10 in the toolbar today may have a 5/10 or 6/10 a few months from now.When I�m looking for sites from which I may wish to request links, the only time what I see in the toolbar matters to me is when I see that it has no PageRank at all. Assuming the site isn�t new, that can sometimes be an indication that the site has done something which caused Google to demote it. That is, it may be what Google refers to as a �bad neighborhood,� and as such, you should be extra careful in checking it out before you agree to link back to it.

Julia: Thank you so much for sharing your knowledge, Bob! I hope you all will check out Bob's site at www.raisemyrank.com for more information about his company.

About The Author

Julia is an independent copywriter specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit her website or email Julia for details.

info@juliahyde.com

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